According to Star Chart data, the total e-commerce transaction volume during the 2025 "618" shopping festival reached 855.6 billion yuan, a year-on-year increase of 15.21%. The specific data are as follows:
- Total e-commerce sales: 855.6 billion yuan, a year-on-year increase of 15.2%
- Real-time retail sales: 29.6 billion yuan, a year-on-year increase of 18.7%
- Community group buying sales: 12.6 billion yuan, down 9.11% year-on-year
In addition, the 618 promotion in 2025 is considered to be more competitive, with upgraded promotion mechanisms, and consumers paying more attention to emotional connection and curated discovery. Platforms such as Tmall, JD.com, and Douyin start preheating in advance, with a faster pace and more dense nodes. Although the total transaction volume hit a record high, the daily consumption amount was slightly lower than in 2024, indicating that consumer enthusiasm has declined.
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