Taobao cracked down on 1.8 million counterfeit goods in three and a half months

4moon21dayTaobao, Asia's largest online retail shopping mall, announced that2010Year1Month to4moon20dayTaobao has cracked down on counterfeit goods180More than 10,000 cases, more than 10,000 online stores were punished8There are currently547Brand manufacturers have joined Taobao's joint anti-counterfeiting campaign.

 

2009Year12In January, Taobao announcedOne hundred million yuan will be allocated to support the anti-counterfeiting campaign and build online shopping protection. This is a new round of "anti-counterfeiting" campaign launched after the heavy blow to the black industry chain of external credit speculation, calling on consumers and brand manufacturers to join the anti-counterfeiting and jointly fight against online counterfeiting.2010Year3moon8day,Taobao.com, together with more than 20 brands including Swiss Army Knife, Adidas, Epson, Uniqlo, Li Ning, and Eslite, jointly signed and issued the "Hangzhou Declaration on Anti-Counterfeiting on the Internet" in Hangzhou, declaring a full-scale war on the black industry chain of manufacturing and selling counterfeit goods, and jointly building online shopping integrity.

 

End of this year4moon20On the day, Taobao cracked down on counterfeit goods on the platform1810273Item,8712Online stores were punished for selling counterfeit goods.547Brand manufacturers joined Taobao's joint anti-counterfeiting efforts.From this year2Since January, Taobao andLV, Shiseido, Johnson & Johnson, Hainan Yangshengtang and other major brands have reached a strategic cooperation to combat online counterfeits. Random checks are conducted on sellers suspected of selling counterfeit goods. Brands provide authoritative product authenticity identification, and jointly combat counterfeits online and offline.4moon19On the 25th, a Five Crowns store that sold counterfeit brand-name clothing was frozen by Taobao.com. At the same time, the local quality supervision department is also conducting further investigation into the store's source of purchases.

 

TaobaoTaobao is an advocate of the new commercial civilization represented by e-commerce, and has always advocated the new commercial civilization characterized by transparency, integrity, responsibility and globalization. However, the production and sale of counterfeit goods not only harms the interests of consumers and Taobao's honest sellers, but also hinders the progress of the new commercial civilization. Taobao is determined to crack down on the production and sale of counterfeit goods and will not show any mercy.2009Collaborate with brands to fight counterfeiting throughout the year8210Start to fight against counterfeit goods on Taobao330More than 10,000 pieces.

 

Regarding Taobao's anti-counterfeiting campaign, Swiss Army Knife President of Swiss Army Knife ChinarichardHe said that in the past, offline anti-counterfeiting of Swiss Army Knives in China often faced difficulties in obtaining evidence. With the help of Taobao, every transaction can be tracked, which is more conducive to obtaining evidence; at the same time, online clues can be traced back to offline, and offline counterfeiting dens can be eliminated, thus achieving the real purpose of anti-counterfeiting.2009Year11moon40Taobao.com has taken the initiative to shut down a Taobao store that sold counterfeit Swiss Army Knives. The Swiss Army Knife also called on more brand manufacturers to join Taobao.com's fight against counterfeiting to purify the consumer market.

 

Taobao said,Cracking down on counterfeit goods is an important means to ensure the healthy and upward development of the consumer market. Fighting against counterfeit goods is not a temporary "movement" but a long-term "struggle."Taobao has established nearly100Taobao also has a team of 100 people to crack down on illegal and counterfeit shops.1.7Hundreds of millions of Taobao users have called for a nationwide war against counterfeiting, starting with themselves, to exert strong supervision over the production and sale of counterfeit and shoddy goods, and to report them to Taobao and relevant organizations in a timely manner.Create a safe and satisfying consumption environment and a healthy and honest market environment for yourself.Taobao will also submit the relevant information and evidence it discovers and obtains to relevant manufacturers and enterprises, as well as relevant departments such as the Industry and Commerce Bureau, the Public Security Bureau, and the Consumers Association, and will extend the fight against counterfeit goods from Taobao to offline, and jointly combat the black industry chain of counterfeiting and selling fake goods in society.

 

iResearch Consulting believes that2010In 2017, Taobao.com has made efforts in establishing a consumer rights protection platform and cracking down on the black industry chain of counterfeiting and selling fake goods, which has brought a positive signal to consumers, merchants and the online shopping market. On the one hand, if consumers encounter problems in any link of the shopping process, they can seek services through a unified channel, so that they can protect their rights without any worries; on the other hand, by cracking down on counterfeiting and selling, Taobao.com will continue to improve the credit system between merchants and users, and upgrade online shopping from "simple consumption" to "comprehensive rights protection".